This Will Make Your Tail Wag: Atlanta-based PuppyFax to connect responsible breeders, owners

Not much is cuter than a puppy, as they (usually) come with a wagging tail and unconditional love. But when searching for a pup, how can you be sure they didn’t come from a puppy mill or have hidden health issues? An Atlanta-based startup via the University of Georgia wants to give potential dog owners piece of mind with its newest app, PuppyFax.

Like searching for a new-to-you car, PuppyFax, founded by Tommy Naranjo and co-founded by Preston Tucker, provides prospective dog owners with a pup’s lineage and owner history. In an article for The Red & Black, Tucker’s family bought a German Shepherd, only to experience health complications with the new pup. The dog, according to the family’s vet, came from an irresponsible breeder, likely one who was operating a puppy mill. For context, a puppy mill is defined as an establishment that breeds puppies for sale, typically on an intensive basis and in conditions regarded as inhumane. According to the American SPCA, puppies who are reared in a puppy mill can come with health and behavioral problems that are difficult or impossible to treat–comparable to a car that has been ‘abused’ by a previous owner.

“PuppyFax is basically a platform, kind of like Airbnb, that connects people who are searching for a puppy, and they’re wanting a purebred dog or are going through a breeder, to responsible breeders,” Naranjo said. The app will allow owners to view a puppy’s verified health documents and pedigree information. All PuppyFax breeders must meet the guidelines set by the platform.

Naranjo hopes to expand the PuppyFax application nationwide to help breeders, buyers and dogs across the U.S. The app is set to launch “very soon.” The PuppyFax website can be located by clicking here.

Working on innovative platforms like PuppyFax? Did you know that you can receive up to 14% back on your research expenses with the R&D Tax Credit? To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

Who We Are:

Swanson Reed is a Specialist R&D tax advisory firm, offering tax credibility assessments, claim preparation, and advisory services. We manage all facets of the R&D tax credit program in Texas, from claim prep & audit compliance to claim disputes. 

Swanson Reed regularly hosts free webinars and provides free IRS CE and CPE credits for CPA’s.  For more information please visit us at or contact your usual Swanson Reed representative.

Recommended Posts

Leave a Comment