Clean and Pristine: Fort Worth-based Clarus Glassboards Changing the Way We Write on Walls

Ever been ready to brainstorm with your team but you end up spending more time cleaning the conference room’s filthy whiteboard that still has smudges from the past decade? Clarus Glassboards understands that frustrating feeling and created innovative dry-erase glass surfaces so that “Yesterday’s presentation will no longer be today’s distraction.”

What began as an idea born out of a Fort Worth garage in 2009 has since expanded across the country and the globe. Founded by Robby Whites and Jeremy Rincon, Clarus Glassboards’ major clients include AT&T, Macy’s, Apple, Texas Instruments, Tesla, Twitter, and Amazon. The founders, along with Clarus President Andrew Philipp, were recognized in 2015 as EY Entrepreneurs of the Year.

Whites and Rincon started the company after they lost their jobs in the financial services industry. Because of their experience during the Great Recession, they pursued manufacturing instead of high-tech because they wanted to build a product that was more hands-on. As Whites described, “When we lost our jobs, we want to make something tangible; if you dropped it on your foot it would hurt.”

Made from Vitro’s Starphire glass, Clarus Glassboards would not only hurt if you dropped it on your foot, it probably won’t break either. The Glassboards are anti-glare, durable, and as easy to clean as a bathroom mirror. Better yet, these surfaces come in customizable sizes and colors to fit clients’ diverse needs, whether it’s in the classroom, the office, or the hospital. The company even developed a limited edition ping pong table.

Part of the secret to the company’s success? It builds its product right here in the United States rather than outsource. Whites explained, “Clients appreciate our being able to make a product and ship it quick; they appreciate customization; they appreciate high quality. We have to own and control the manufacturing process.” When Amazon requested hundreds of Glassboards within a few days for its newly opened office in Romania, Clarus was able to respond immediately because it manufactured at home. “No one else in the world could have done that for [Amazon],”Philipp said.

Clarus Glassboards’ product and manufacturing process are a result of constant innovation. Did you know the company’s innovative experiments are considered R&D and could be eligible for the R&D Tax Credit? If you are conducting similar experiments, you could be eligible for the R&D Tax Credit and receive up to 14% on your expenses. To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at or contact your usual Swanson Reed representative.

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